![]() ![]() Given the amount of information there, even bumping that text a few pixels to the right would have made the composition confusing. Because the designer placed the text in close proximity to the icons that describe them, the connection is unmistakable. Take a look at the white/blue icons and text in the first section of this flyer. But let’s take a close look at a few examples, so you can better understand how to use this principle in your work. In any example of visual communication you’ve ever seen, the proximity principle is probably in use that’s how fundamental it is to the practice of graphic design. ![]() Return to Table of Contents What is an example of the proximity principle in use? Let’s put these ideas into context with some examples… Close enough to create a connection or far enough away to break a connection - both of those are examples of proximity in design. It’s not that things are close to each other that matters it’s how close they are. In the previous section, I talked about how elements being far apart is actually an example of proximity. Now, of course, I wouldn’t be doing my job if I didn’t go deeper than that, so I’ll cop to the truth, which is that proximity can be a bit more complicated than that. Are elements in your design related? Then place them close to each other. Many design principles are tough to master. Return to Table of Contents How do you use proximity in a design? By pushing them apart - which is also part of proximity as it’s the absence of closeness - the designer achieves balance. ![]() The result? Readers might think the text goes with the wrong icon or that two icons are related, while the third is unrelated. Without proximity, the text and icons in the first part of this infographic could be completely imbalanced. In fact, proximity can often override other design principles or aspects of visual processing. Proximity is one of the most important design principles because it relies on the brain’s capacity for this type of quick decision-making. Your brain makes thousands of decisions every day and many of them aren’t obvious to you. Return to Table of Contents Why is proximity in design important? Sign up is always free, as is access to Venngage’s online drag-and-drop editor. Just so you know, some of our templates are free to use and some require a small monthly fee. But it’s proximity that makes the information understandable at a glance - the placement of both the headings and the icons creates a pattern the brain can instantly recognize. Of course, the white boxes make the text readable. First, the headings over the bits of copy establishes a connection between those elements, and their proximity to the icons to their left adds another proximity-driven relationship. In the flyer design above, for example, we see proximity at play in several ways. That includes headings, body text, graphics, images, illustrations, icons, shapes and so on - the placement of all items in the frame relies on proximity (as well as alignment) to help the reader grasp information. When it comes to visual design, proximity applies to all elements in a composition. Because the brain is more likely to perceive nearby elements as related, designers can use the proximity principle to convey information, establish connections (or create contrast) and craft a visually pleasing composition. In visual design, the principle of proximity establishes intuitive connections between text, graphics and other elements in a composition. What is the proximity principle in visual design? FAQ about the proximity design principle. ![]() Tips for using the proximity principle in design.What is an example of the proximity principle?.What is the proximity principle in visual design?.START CREATING FOR FREE Click to jump ahead: Let’s learn more about the principle of proximity and how you can master it, no design experience required. It follows that you can use the proximity design principle to send subtle messages in your business communications. Just as the people down the street are likely connected if they’re walking together, elements in visual communication are likely related if they’re in close proximity to each other. One of the most basic patterns it recognizes is proximity - when things are near each other, they’re usually related. If you were walking down the street and saw two people near each other ahead of you, what would you assume about them? Your first thought would probably be since they’re physically near each other, they must be walking together.īut why would you assume that, not knowing anything else about them? Because your brain constantly searches for patterns and comes to conclusions based on pattern recognition. ![]()
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